What's the difference between opting-out and unsubscribing?

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Invitees who unsubscribe will stop receiving emails sent from the related event or survey. Invitees that opt-out will no longer receive emails sent from the entire account. However, even when someone unsubscribes or opts out, they will still receive emails triggered by their own actions (such as a registration confirmation). By default, the opt-out data tag is included in all emails. If you prefer, you can replace it with the {[EMAIL UNSUBSCRIBE]} data tag in Classic Event and Inquisium. For a Flex email, you'll need to select the text section you want to add the data tag to, and click the User-added image, search for "unsubscribe," and click the Email Unsubscribe data tag. Click Publish.

In your Address Book, opted out contacts are differentiated by the grey User-added image icon to the right of the contact.


 

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