Creating an Express Ticketing Event

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Need a streamlined registration but still want invitees to use tickets, free or paid? Try Express Ticketing Registration. One step up from Express Registration, this type of event lets you offer different registration items and even charge for them.

Creating an Event

1 Set up your event's details. Begin by clicking Create Event. Once the Event Creation Wizard opens, select Express Ticketing.

Continue creating your event.

2 Add a free ticket. Scroll down to the Registration Items section, and click Add Free Ticket. Name the ticket, then set a capacity.

If limiting how many tickets an invitee can select, enter a Max Quantity in the field. You can also limit when this ticket is available. Simply enter an "Automatically closes" date. If you leave these fields blank, the tickets will become available when you launch the event and close with the registration deadline.

Or add a ticket with a fee. Scroll down to the Registration Items section, and click Add Paid Ticket. Name the ticket, then establish the capacity. Enter the price, then determine if you want to add a general ledger code.

If limiting how many tickets an invitee can purchase, enter a Max Quantity in the field. Enter a refund amount if you plan to refund cancellations. You can also limit when this ticket is available. Simply enter an automatically opens and automatically closes date. If you leave these fields blank, the tickets will become available when you launch the event and close with the registration deadline.

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3 Establish the payment options. In the Payment Options section, select the currency from the dropdown, if necessary. Check which payment methods will be available. If collecting credit cards, select a merchant account from the dropdown that appears.

To add a service fee, switch "Charge a service fee for certain payment methods" to Yes. Check which payment methods it will apply to. Determine whether the fee will be calculated by amount or percentage then enter the number.

Click Finish.



Customizing Your Event

1 Update the registration items and payment options. Begin by selecting your Express event. The Overview tab opens by default. Click the neighboring tab, Event Details, then Edit. Scroll down to the Registration Items section. To add or customize any item details, click Details and update the info.

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In the Payment Options section, manage your currency, payment options, and service fees. If collecting payments via credit card, determine if the card security code will be required.

Click Save.

2 Customize the registration process. Click the neighboring tab, Website & Registration. Click Customize next to Registration.

Click and drag fields, questions, widgets, and content from the Design Tools sidebar onto the page. Play around!

When you hover over something you just added, options may appear to edit text, adjust settings, or remove the element entirely.



 
NOTE: Contact info is automatically collected once per order, but you can always decide to collect it for each ticket purchased.


To design the fonts and colors, click Launch Theme Designer. 

When adding a background image, click Edit Section in the top right corner of the section you want to customize. Use the Background Options to determine how the image will be positioned, then establish the image's width and height compared to the section's size. Depending on which option you select, the image will take up that percentage of the section, such as an image with a 50% width and height will take up half of the section. Then determine how the background will repeat.

Preview your work, viewing the desktop, tablet, and mobile sized versions.

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Also be aware that any text included in the image may become distorted as the screen size changes, so it's safer to add the text separate from the image.

Once you're finished, click Save or Save and Close.

3 Create web widgets. Click the neighboring tab, Promotion & Communication Close, then Create Web Widget.

Select a widget type from the dropdown. Your options include:
 
  • Event Promotion - Stir up excitement with a countdown. You can include event fields, such as the name, dates, and location.

 

 

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  • Register Button - Design a button, clean and simple, to take whoever clicks it straight to registration. You can customize the colors, text, font, and choose sharp or rounded corners.  

 

 

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  • Registration - Give the registration button context by displaying the tickets, then let visitors begin placing their order.
 
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  • Fundraising -  Track the revenue collected and show visitors how close you are to the goal, motivating them to close the gap.

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Continue creating your widget. Since express registration events do not have agenda items and fees, this field cannot be added to the widget.

4 Set up any taxes. Click the tab to the right, Advanced, then Edit. Click Add New Tax.

Enter a name. Choose how your tax will be calculated with the "Calculate by" dropdown. Your options include:
  • Amount creates a fixed amount that every registrant will pay no matter their total (e.g. $25).
  • Percentage is based on a percentage of a registrant's total. The taxed amount will vary depending on how much money is spent.
  • Location uses logic you've set up beforehand to tax based on the invitees' location. Click the ellipses (...) and select a tax schedule.

 
NOTE: To make sure invitees enter their location, make sure the home address or work address standard field is added to the registration process.


If necessary, select which tickets the tax will apply to.

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To create additional taxes, click Add New Tax.

5 Set up discounts, if necessary. In the Discounts section, click Create Discount. Enter the code, then the capacity. Choose if your discount will be calculated by amount or percentage.

Enter the dates the discount will be valid.
If the discount cannot be used with additional discounts, switch Stackable to No.

Establish whether the discount will apply to specific tickets or the registrant's final total. If specific tickets is selected, don't forget to check which ones will apply from the dropdown.

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To create additional discounts, click Create Discount.

Once you're done, click Save.

6 Customize the website, registration process, and emails. Continue customizing your event just like you would for Express Registration.

 

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