How do I use reference IDs in an express event?

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Click Promotion & Communication in the blue navigation bar. Copy the weblink, and outside of Cvent, add "?RefID=" to the end of the URL. After the equal sign, add where people who use this link will be coming from (such as Facebook). The URL should look similar to this: http://www.cvent.com/d/3dqbcb?RefID=Facebook. Once you've created and shared these links, you can track how your invitees are accessing the site by clicking Reports in the blue navigation bar, then running the Registrant Summary by Reference ID report.
 

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