Getting Started with Universal LeadCapture

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Universal LeadCapture (ULC) allows organizations attending events as exhibitors to collect and score leads. 

Setting Up Universal LeadCapture

Follow these step-by-step guides to set up Universal LeadCapture:


Collecting Leads

Using LeadCapture, you can collect leads in the following ways:
 
  • Supported Badge Kits - Use your device's camera to scan a QR code or an RFID chip on an attendee's badge. The list of badge kits currently supported by Cvent can be found here.
QR Code Scan
  • Manual Entry - Manually enter the attendee's details and fill in all the required fields.
Manual Entry
  • Business Card Scan - Take a picture of an attendee's business card and have the information transcribed later by Cvent.
Business Card Scan
 
  • Post-Event Reconciliation - Scan badges onsite and qualify them as leads, then we'll work with the badge provider to populate your lead contact fields shortly after the event. Reference this article for more information.

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