Tracking Clicks in Event Emails in the Classic Experience

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If knowledge is power, then click tracking can make you eMarketing royalty. In no time at all you'll be privy to who clicked what and how many times they did it.
 
NOTE: These instructions are for the Classic Experience. If you're using the New Experience, reference this article instead.

1 Open the appropriate email. Begin by selecting your event. Hover over Promotion & Communication and, under Email, click Event Emails. If applicable, select an invitation list from the dropdown. Then click the name of the email you want data on.

Open the Email Designer. Click Design Email. In the top left of the canvas, click the Email dropdown, and hover over the email you want to track. A User-added image icon will appear to the right. Click it, and then toggle "Enable click-tracking for the HTML email" to green. Click Apply. Repeat this for each email you want to track, then click Save to preserve a draft or Publish to begin tracking.
Toggle Click-Tracking to green, then click Apply
3 Review the data. Once you've sent the email, you can access click tracking data by hovering over Reporting and, under Reports, clicking Reports. Select Email Reports from the Category dropdown. Then click Click-Tracking. This data will also appear in a contact's individual history
 
NOTE: Don't wait too long to track those clicks. After six months, this data is removed from our servers.

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